Marketing plan Essay Example | Topics and Well Written Essays - 2500 words

Marketing plan - Essay ExampleIn the course of instruction 2000, there were 26.7 million visitors from dissimilar parts of US and 899000 foreign visitors. So the tourism industry has great potential in Arizona. in that respect are a spile of places of phaeton attraction in Arizona such as the 22 monuments and national parks (Grand Canyon National Park is the most popular park). at that place are specifically 14 state parks that are able to attract a million visitors each year. There are many camping sites on both private and public, ranches and farms (majorly in Tucson and Wickenburg). Navaho and Hopi are ideal places for obtain and sight seeing. The Salt River Lake is very ideal for boating while the red rock country of Sedona is unequalled in its own ways (ArizonaTourism). Because of the high potential of the tourism business, the business that I started a hotel called tourers enlightenment in phoenix in the state of Arizona. Marketing Objectives Tourists Paradise has a to tal of 350 rooms with ten rooms being suites (used majorly by newly wed couples). This hotel started glum 5 years ago but still non many people are alert about it as this is reflected in the number of visitations in the past five years. It has all the attractions for a tourist or a vacationer such as a bar, swimming pool, tennis court and gym. The evaluate profits mystify not been achieved and hence the marketing plan will be developed to cast up visitations by 15%, increase day and night stay by 10 % (because that is where most of our revenues lie) and to have at least 5% repeat customers each year. SWOT ANALYSIS Strengths Spacious rooms limpid pool Gymnasium Tennis Court Bar 10 suites Weaknesses Initially when the hotel came into being, proper marketing was not done A lot of people are not aware of this grandiose hotel It is very herculean to reduce prices when the operating costs are so high Threats Phoenix already has a lot of luxurious hotels such as Comfort social clu b Phoenix West. Econo Lodge Phoenix Airport and long time Inn Phoenix Metrocenter (Booking). These are very successful and well established hotels so Tourists Paradise faces a lot of competition from these hotels that that can also afford to charge lower prices Phoenix Hotel is our toughest competitor as it has 500 rooms (fully air-conditioned) with baths and patio pools. Its exotic resort-like atmosphere is the biggest attraction for visitors. Similarly The Camelback Inn in Phoenix Arizona is the perfect inn to spend winter vacations at. It has been built in a manner such that the visitors can enjoy the Arizonian clear blue skies and still experience the desert final result in winters (Abey). With such outclass hotels and inns, there is a lot for us to worry about. We have to enter up with a feature of hotel to convince customers that our hotel is also special in some way and delivering this submit is the greatest challenge in order to have repeat customers. Opportunities The n umber of tourists visiting Phoenix is a lot each year. 13 to 15 million people visit Phoenix each year (VisitPhoenix). This is a great opportunity that can be capitalized upon With good service provided to customers, there are chances that they readiness come to our hotel again. Target Markets Demographics People between the ages of 20-50 are the main target market. However children are more than than welcome with their parents. Since we cannot cut down our costs, we cannot charge lower prices. So we are looking for people for an yearly income of $20,000 or more. Our