Marketing Mix of Amazon Essay

One of the closely difficult tasks for an organization is creating an all-around environment that allows a group of nodes to expression comfortable purchasing a specific product or do from them. This strategy requires the organization to determine the saint product or military service at the right price, getting sold in the correct location, at bottom the proper time frame. This paper intends to describe how Amazon. com uses the merchandising mix to fasten an ideal environment for consumers, and displays how each of these sections are implemented.Amazon was founded in 1994 and is considered the largest e-commerce retail merchant in America. In 20 years this organization has become a fortune 500 telephoner that has dominated the e-commerce market and displayed unique harvest and understanding of the market and client needs. Although Amazon is a very fortunate organization, they experience many threats from competitors, market fluctuations, and raw material uncertainties wi thin the market.However, the firm intends to dish out these issues by looking toward their future and addressing the initiatives and long-term goals of the organization. Understanding and controlling the variables in the marketing mix allows this organization to overcome many of these objectives so they whitethorn be successful in their future. The marketing mix has four basic areas also known as the four Ps that constitute of the product, place, promotion, and price.These four areas foot be researched, evaluated, and controlled to the point of creating that ideal environment for the consumer because this movement is done to target the customer. The Product Variable The product section of the marketing mix admirers the organization determine what customers indispensableness out of the product or service being offered and what specific needs of these customers bequeath be satisfied. opposite areas will be addressed such as, how this product is different from competitors, how the customers will use the product, the price rang customers would be willing to spend on the product, the garble size or specific features offered, and what the product looks like. Amazon is unique in the products they offer to the public because it is so broad of a category. They provide their customers with the readiness to choice from a wide variety of products, brand names, and designs.Amazon can be looked at as a one stop website because it allows the customer to com comparee all the statistics or features of a product with differents that are offered. The fructify Variable The place section of the marketing mix will help the organization determine how customers will access the products or services from the company, or understand where they initially will look. Knowing where customers will look gives the company the advantage of choosing the proper distribution channels, and staying ahead or on par with competitors with their advertising methods.The location to find the pr oducts and services Amazon offers is online, or at the convenience and comfort of the consumers home, office, coffee shop, library or any other location you can access the Internet from. All of the information on Amazons website is categorized by group, brand, features, color, and other selections, depending on the category that is being searched. trade is ordered online and then shipped to the customers chosen location, normally their home or business. more of Amazons customers are small business owners so this set up is ideal for these individuals because there is less shopping around to do, and the merchandise can be sent to them directly. However, a disadvantage of developing just an online e-store is that customers cannot view items or products in person that may be necessary for specific things such as clothes, makeup or furniture. Also consumers may not want to wait for an item to be shipped to them, they may need to get a product immediately and at that point customers will have to go to Amazons competitors.